What happens when a quixotic promoter and self-proclaimed party girl from New York gets her own celebrity playhouse?  West Hollywood is about to find out. 

Hollywood nightlife fixture/longtime promoter Allison Melnick's new basement lounge attached to Bryan Ogden's Apple restaurant debuted (in sneak preview mode, there are design changes still forthcoming) in August, and officially opened after Labor Day.

The dark lounge with low ceilings and red hues seemingly everywhere is small (150 capacity), and feels clubby: even though the size is certainly a drawback.  A DJ booth is built into a corner (the bar was designed in part by the same team behind Hollywood's Sugar) and an apple-shaped disco ball separates the lounge area from the bathrooms.

Although co-owner Melnick hopes to "bring a little New York" to the lounge with a separate entrance, the most analogous local lounge to Apple might be the STK-adjacent hotspot Coco de Ville.  Like Coco, Apple will only be open three days a week: Tuesday, Friday and Saturday nights.

Saturdays should be a safe bet for crossing Apple's velvet rope.  Promoter Kevin Todd may help build the scene at Apple this fall.  Expect to hear old-school hip-hop and house inside the lounge, with Melnick's actor pals like Jon Abrahams spinning frequently.

Melnick and other silent partners hope the entire complex at 665 N. Robertson (formerly Pearl and Moomba) will be a nightlife mecca come fall.

The building has been split into separate destinations: Bryan Ogden’s Apple restaurant, and a forthcoming Pussycat Dolls lounge and Melnick’s Apple lounge. UPDATE: The Pussycat Dolls lounge will now be at the Viper Room every weekend starting November 28th.

Just look for the copper tile out on Robertson, or the fashionistas in BMWs attempting to park in the large adjacent parking lot (we recommend a meter on Melrose after 6 p.m. and simply walking up).

"This is my ‘seedy lounge,’" Melnick said pre-opening in August with a laugh.  “Hopefully a lot of seedy things will happen here.”